Reigniting Growth with Strategy, Focus, and Modern Marketing
Client: The Garage Group — Innovation & Growth Strategy Consultancy
Engagement: 12-month partnership with Ursos Ventures
Background
For over a decade, The Garage Group was a rocketship — a Fast 55 Growth winner and 3x Inc. 5000 honoree. But like many firms that scaled quickly, momentum plateaued. Growth stalled. Marketing and sales outreach were deprioritized. Feast-or-famine cycles emerged. They needed a reset.
Challenge
The leadership team needed more than a consultant — they needed a strategic growth partner who understood the corporate innovation space, could bring analytical rigor and creativity, and knew how to drive alignment across a scrappy team. That’s where Ursos Ventures stepped in.
Approach
Over the course of a year, we worked closely to rebuild the foundation and reignite growth — with four core initiatives:
Ideal Customer Profile (ICP): For the first time, we built a robust ICP based on both emotional and functional buyer needs — clarifying exactly who TGG should be marketing to and why.
Competitive Intelligence & Positioning: Using SEO tools, generative AI, and first-hand research, we analyzed key competitors and developed a distinct positioning for The Garage Group to carve out whitespace.
Content Marketing Plan: We delivered a strategic roadmap for newsletters, LinkedIn, and conferences — designed to reach target buyers where they already were.
Go-To-Market Strategy: We developed an account-based marketing strategy with clear roles for the centralized marketing team and client-facing leaders — enabling scalable execution.
Results
20% increase in average monthly sales rate
Reignited 2 lapsed accounts + closed 3 net-new client wins
10% increase in LinkedIn followers
Delivered new GenAI-powered tools for sustainable marketing execution
The end result? A smarter, steadier, more strategic growth engine — with the clarity to move forward and the momentum to keep going.
What Leadership Said
“Paul is a creative thinker by nature, analytical, and a strong dot connector. Using these strengths, he was able to seamlessly synthesize our overall business goals, priorities for what a strong lead looks like, and the work that went into crafting our ICPs into the build-out of a Lead Assessment Scorecard.”