One Playbook, Dozens of Wins

Client Set: 36 high-potential entrepreneurial companies
Role: Director of Innovation, Alloy Development Co. — Top 10 Global Incubator

Background
Across three years, I partnered with three dozen startups and scale-ups as Director of Innovation at Alloy Development Co., one of the world’s top-ranked incubators. These weren’t companies chasing product-market fit — they had it. Some were Inc. 5000 honorees. Others were venture-backed or Fast 55 winners. Their challenge? Sustaining growth with focus and structure.

Shared Challenge
Each company needed more than hustle — they needed a repeatable growth plan. Something they could rally behind, scale with, and use to convince investors, teams, and themselves they were ready for the next stage.

Approach
We deployed a consistent, modular strategy using the same tools I now offer through Ursos Ventures:

• Prime Persona: Identify why current buyers buy — and uncover untapped verticals

• Growth Compass: Prioritize regions, markets, and accounts to guide sales strategy

• Content Catalyst: Equip sales with a clear narrative and fuel inbound through website, social, and newsletter content

This approach wasn’t rigid — it was adaptable, grounded in strategy, and built for speed.

Results

• 15–20% average growth within 18 months

• Streamlined sales processes and marketing efforts

• Internal alignment on growth priorities

• Greater clarity around value prop, TAM, and differentiation
  

What CEOs said:

“We brought on $800,000 of new business — quantifiable results.”
“We not only found leads, but also measured how big the opportunity is.”
“The best thing has been really understanding our business assets and market reach.”

This was more than strategy. It was ignition — at scale.