Helping People and Brands Find Clarity, Direction, and Bold New Paths

About Ursos

Ursos was born out of a deep belief: that the right insight, at the right moment, can change everything. After two decades working across global corporations, high-growth startups, and leading strategy firms, I saw a recurring theme — people and businesses often know they need to grow or pivot, but they get stuck in the fog of too many choices, too much noise, or too little clarity.

I created Ursos to help cut through that fog. Whether it’s an individual searching for a fulfilling career or a business seeking a strategy that actually sticks, my goal is the same: help you forge a path that’s not only smart — but meaningful and energizing.

About Paul

I’m Paul Fisher — strategist, coach, creative problem-solver, and dot-connector.

I love helping people and organizations see what they couldn’t see before, see what was staring them right in the face all along: a possibility, a pattern, a path forward. I thrive at the intersection of strategy and story, creativity and execution.

Whether I’m helping someone map out their next career chapter or guiding a brand toward sharper positioning, I bring a mix of deep corporate experience, creative insight, and grounded action-orientation. My approach is imaginative but never fluffy — it’s about turning vision into momentum.

List of accomplishments/accreditations/certifications: 

  • Career Coach Certified (Strong Interest Inventory®, MBTI®-based methodology)

  • Director, Inc. 5000-ranked growth strategy and Innovation firm

  • Innovation lead for a global top 10 incubator

  • Brand strategy, finance, and new business roles at Procter & Gamble and E. & J. Gallo Winery

  • Strategic advisor across beauty, food & beverage, CPG, and tech startups

  • Brand Strategy Master

    Trained at P&G in global brand-building, product innovation, financial strategy & consumer research.

  • Content Marketing Certified

    Trained in successful content marketing strategies and tactics to drive business and personal growth.

  • Certified Coach

    Strong Interest Inventory Practitioner - MBTI Property. Trained in Gallup Successful Strengths Coaching.

  • AI in Business Practitioner

    TMRE Certification - A leader in market research tools and practices including Generative AI.

  • Team Leadership Guru

    Piloted Integrated Marketing & Sales Initiatives while restructuring a E&J Gallo Winery Business.

Fun Facts

  • I’m a dad and adventure-seeker — whether it’s coaching kids’ sports or mapping out national park hikes and bike rides

  • I'm energized by helping people think bigger (and then actually do it)

  • Favorite tools of the trade: colorful Post-its, good coffee, and a clean whiteboard

  • I’m a sucker for an innovative yet realistic business strategy and an underdog comeback

  • Enneagram Type 7 — which might explain a lot